For merchants and businesses, having an email address is like establishing your storefront. If you have a great storefront, you are going to attract more clients to come inside to look and shop. It is quite the same when it comes to your email address. Your email address must not be cluttered and should look professional; this way, it will be received by your prospective clients favorably.

The first part of your email address is the name. It should be short enough for the user to quickly remember it. The second portion of your email address is the company that is hosting your email address. Most people, even merchants like us, who use companies that offer free email address. Some of these free email address providers are Yahoo, MSN and Gmail. These providers are the most popular with in comes to sites giving out free email addresses to the public.

Disadvantages of free email address

If you are an online merchant, try putting yourself in this very common scenario. There is this businessman who bought a domain name and put up a web site in order to sell his good on the internet. All your web pages look professional and all articles are very well-written. Naturally, your website would have a contact page on which any prospective client may contact you. So you create your own email address; yourname@hotmail.com. Now you have a complete website. However while you have a good traffic to boast about, there is not much inquiries on your products. Upon checking on your log statistics, it revealed that upon clicking on your contact page, your visitors leave the site. What could be wrong?

It definitely boils down to your free email address. Actually, there is nothing very negative in using and taking advantage of free email addresses. It is another way of not bloating our budget when it comes to company expenses.

The fact is that such free email addresses are great for many uses, especially if you intend to use them for personal purposes. However, a free email address is definitely not appropriate when you need an email address for your business or company.

One glaring negative image attached to a free email provider, which is definitely not its fault, is that it is the preferred channel of scam and spam initiators and perpetrators. If you would take a thorough check on your junk email box, you would notice a long list of spam emails. And what do these spammers usually use for their email address? Definitely an address that is provided by a free email company. Of course, no one would want to deal with a business or company that can be associated with scammers and spammers.